Our Core Values

Result Oriented

We are not measured by our activities, only the sum of them. The establishment of clear and measurable goals throughout every area of our company provides the foundation of a performance-based atmosphere.

  • People clearly know what is expected of them
  • People are involved in establishing these expectations
  • People are allowed to determine themselves how they are going to meet these expectations
  • People obtain feedback about their performance.

Honesty and Integrity

Integrity must not be compromised. Honest relationships and honesty and trust are essential for long-term business success. We deal fairly in all our business relations.

Continuous Improvement

Continuous improvement is pervasive throughout every department. Our system is measurable and focused on customer satisfaction, defect prevention and elimination, and process management and control.

Our culture of continuous improvement involves a total commitment to quality, innovation, teamwork, and effective training at all levels. The integrity of strong peer-based committees and workgroups, continually monitoring for more effective and efficient methods to deliver value have contributed to our success in effectively meeting the needs of our customers.

Open Communication

Open communication between employees and managers, in both directions, and between all levels is the cornerstone of our organization. People are energized when they are included in the process of collective learning that creates organizational strategy. An increased sense of commitment is brought about by evoking positive emotional experiences and through building a shared sense of meaning. Emotional connections to work lead to higher motivation and psychological involvement, leading to creativity, initiative, and productivity, as well as the willingness and capacity to deal with the ambiguities of organizational change

Team Work

People are our most valuable resource. Employees possess immense powers of innovation, imagination, skill and a desire to accomplish something of significance. Working as a team enables all of us to realize our full potential.

Supplier Code of Conduct

At our company, we take our responsibility to conduct business in an ethical and sustainable manner very seriously. Our Supplier Code of Conduct is critical to this commitment as it outlines the standards our business partners must follow. These standards cover ethical, legal, and physical requirements, including human rights, labor and employment practices, health and safety, and environmental protection.
To ensure compliance, we conduct regular verification and audits of our suppliers to ensure that they meet these standards and take steps to improve where necessary. We also hold our suppliers accountable for any breaches of our Code of Conduct and work collaboratively with them to address any issues that arise.
In addition to verification and accountability, we also prioritize training and education for our suppliers to ensure that they fully understand our Code of Conduct and the importance of ethical and sustainable business practices. By investing in our suppliers' knowledge and capabilities, we can help them meet the high standards we set and promote a culture of corporate responsibility throughout our supply chain.
Our commitment to ethical and sustainable business practices extends throughout our supply chain, from the sourcing of raw materials to the production of finished goods. We believe that responsible and sustainable practices are essential to maintaining the quality and integrity of our products, and we work tirelessly to ensure that every step of our supply chain is ethical and sustainable.

Environmental Consciousness

We are aware of the impact of jewelry production on the environment, so we use environmentally friendly production processes and materials to reduce environmental damage. And in order to reduce our carbon footprint in every aspect of our business, we have implemented several initiatives to minimize waste, conserve energy, and reduce greenhouse gas emissions, such as using energy-efficient lighting and equipment in our offices, encouraging virtual meetings to reduce travel, and implementing recycling and composting programs.
We also believe in giving back to the environment and communities in which we operate. We regularly partner with environmental organizations to support conservation efforts and promote sustainability. In addition, we donate a portion of our profits to support environmental causes and give back to the community.